Case Studies
FX BRIDGE
FX Bridge Technologies is a unique Forex trading software company with financial clients such as, Merrill Lynch, Goldman Sachs, Morgan Stanley, Credit Suisse, and Citi Group to name a few. The company, as well as their international customers, were in need of a wide range of highly specialized marketing and educational products. Every conceivable design service, from visual aids and brochures to websites and stand-alone applications were developed over a period of many years.
Given that most Forex Dealers, Brokers and Traders who use the options trading platform were men; bold, masculine websites were developed exclusively for this rare breed of businessmen. Using smart content, original imagery and powerful graphical depictions; the expansive nature and productive potential of the trading platform was showcased to the players in a familiar environment and in their own language.
Brokers had no need to lure traders with free gifts or discounted accounts. We stayed focused on marketing the trading platform and pitched its analytical apps like Risk Manager and Strategy Optimizer, and as we figured; most traders favored getting useful analytical software over a free duffel bag.
Beyond the next level
When presentation and marketing materials were required, lavish brochures were created, as well as full-page magazine ads for Forex publications. An elegant and elaborate browser-based presentation app was developed to display financial transactions and profit margins to potential investors. We also developed stand-alone interactive FX Options educational kiosks for traders. Giant 10x10 articulated tension fabric booths, banners, and podiums were also designed for Trade Shows.
When offices needed an up-lift; we were contracted to create dozens of uniquely branded (24"x36") motivational posters. We also produced over-sized architectural flow charts for educational presentations.
NEE
My Reptile Guys was a small home-based business and we helped it develop into National Event Entertainment (NEE), the most successful children’s education and entertainment corporation in America.
Reptiles shows for kids was a business model that could be duplicated in other areas of the country. The bulk of the expansion cost was the reptiles and their enclosures. That meant, there was no advertising budget.
We turned this financial adversity into opportunity and implemented proven SEO tactics to establish a strong organic presence in search engines; consequently, we were able to launch brands in all major cities across the USA without spending a dime in advertising.
The reptile business had a predictable client pool: Parents scheduling birthday parties and schools organizing recreational camps. So instead of creating distractions by pitching snakes and iguanas, we stayed focused on what our customers where looking for and featured kid's entertainment packages exclusively.
Having the parties and camp packages showcased right up front, granted the visitor instant access to what they were looking for. And providing color-coded charts that compared the value in each packages side-by-side worked like magic. In fact, we developed such a simple, self-serve User Experience, that the overwhelming majority of visitors schedule their events on their phones, all by themseleves, without any NEE interaction required.
The proof is in the numbers.
Anyone who owns a business knows the Customer Acquisition Cost (CAC) is as important as the Return On Investment (ROI). The CAC formula dictates that a business should make at least 3 times the amount spent in closing the sale, or a ratio of 1 : 3.
NEE generates 30 times its closing cost, or a ratio of 1 : 30.
Not every visitor on a website is a buyer, so another important metric is the Conversion Rate (CR). A good business closes an average of 2 to 5 percent of visitors. And although the party & camp business volume varies between summer and winter, the NEE conversion rate has been consistently between 7% and 15%.
NEE is a national operation running on an asynchronous system, so cleverly designed and integrated, that a single skilled associate can oversee daily operations and provide customer support for over 2,000 sales a year.
We're design architects. We build businesses.