National Event Entertainment started as a home business and developed into the most successful children’s entertainment corporation in Atlanta.
Fun reptiles shows for kids was a business model that could be duplicated. And by using SEO tactics to establish a strong organic presence in search engines; we were able to launch brands in New York, Washington DC, Houston, Dallas, Miami, Los Angeles, San Francisco, Chicago and Minneapolis without spending a dime in advertising.
While launching reptile companies in new cities, other children’s services were developed. Two science party companies, a Pony Party company and a Petting Zoo company were introduced. In all, 15 companies were launched in a very short time.
The reptile companies had a consistent client pool. Parents organizing parties and schools scheduling camps. So instead of selling reptiles, we sold birthday party packages and school programs and the strategy worked. Sites were designed for ease-of-use. Key services were strategically positioned and products and prices were clearly visible and fully explained. In fact, we developed such a delightful customer experience; that it translated into 84% of visitors booking a show without any NEE involvement required.
A powerful scheduling software was hacked to handle appointments for the 60+ types of children's entertainment services provided by the 15 companies in 10 locations. And a basic email service was set up to receive purchase orders and to serve as the customer service desk. Today, the NEE operation runs like a clock on a system, so cleverly designed, that a single associate can manage up to 2,000 sales a year.